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7 Ways to Improve the User Experience of Your Fashion eCommerce Website

By Jimmy Hung
Published in Magento 2
September 13, 2021
5 min read
7 Ways to Improve the User Experience of Your Fashion eCommerce Website

Nowadays, technology has made it easier to purchase clothes and accessories. Websites like Fashion e-commerce enable us to shop online in the comfort of our own homes or anywhere with an internet connection without any issues arising when buying them offline such as poor fit, misjudged sizes, etc.

An e-commerce website is a type of business that allows buyers and businesses to buy and sell products online. It brings convenience to customers because now they can easily find what they need, as well as allowing sellers to advertise their product listings with basic management features.

The fashion e-commerce industry has a threefold purpose: to provide customers with an aesthetically pleasing shopping experience, build up their trust in the company so they purchase items from them rather than competitors, and encourage people to buy what you sell for the best looks.

In order to create a website with an amazing user experience, our article today will provide you 7 tips on how to do so.

Your online store is more likely to gain and retain customers if it has a clear, well-designed interface that renders on mobile devices. People won’t like your site if the UI isn’t responsive, there are many errors in rendering across platforms (e.g., iOS/Android), or buttons appear too small for easy use because they were designed primarily with PCs in mind instead of multiple device types as intended users.

A friendly interface includes both user interface and user experience (UI/UX) - the two terms that always go together. All elements of the interface have to be considered to create the most optimal website interface: use of colors, fonts, font size, font position, images, video display, the appearance of icons, navigation bar, how to make user manipulation more interesting and easier on the website, etc.

Thankfully, you don’t have to figure all of that out by yourself. PWA Studio developer tooling and Venia reference storefront make it easy to create PWAs that work seamlessly with the Adobe Commerce back-end. Using these tools, you can build your very own Magento fashion store that works across all platforms, not just web browsers.

2. Offer live chat on the website to make it easier for people who need help while shopping

Live chat is one of the prominent tools in recent times. It has been proven to have a huge impact on the CR conversion rate on fashion e-commerce websites. Having live chat means you can provide real-time marketing support and extremely good customer care. Integrating live-chat on your website will also provide the following benefits:

Cost Efficiency: With live chat, you can support multiple customers at the same time, saving human resources. For in-depth complex issues from customer questions, multiple calls may be needed. But with live chat, the problem can be solved in a single chat session. Customer Loyalty: You can increase the customer’s satisfaction through quick and convenient communication. Live chat services can keep customers loyal and attract new ones because everyone is more comfortable when they know they can always reach for help. Better Understanding of your Customers: Through chat logs and more in-depth discussion, you can overcome language barriers that exist indirect calls and have a better look through what your customers often have problems with, and better manage your services.

Tawk.to is a free live chat service that you can easily implement for your fashion eCommerce website.

3. Add a “shop by size” filter to the navigation bar

As your online store grow and get more and more products to browse through, you will need to add new ways of navigation to provide your customers with the best user experience. With a long list of clothing articles of all shapes and sizes, it is a good idea to add filters to your store, such as a “shop by size” filter to the navigation bar that allows customers to find the right clothes for their bodies.

With Adobe Commerce, powered by Magento, you can simply use its modern, drag-and-drop tools to quickly create compelling, personalized content and shopping experiences without the need for developer support. Arrange product categories on the fly with an intuitive, drag-and-drop interface. Adobe Commerce allows you to easily preview content to maximize sales through up-sell and cross-sell.

4. Keep customer information private by not requiring any personal information when they sign up for an account

A good website is a safe website. And as a business owner, you’re responsible for protecting your customers’ personal information – it’s the law. For a fashion e-commerce website, you only need the bare minimum amount of information from people visiting your website. You don’t need their social security number or their driver’s license number. Magento Commerce is designed to provide secure commerce environments and experiences for both you and your customers.

Magento is a widely used eCommerce platform with the most popular open-source shopping cart software. In order to remain competitive in this field, Magento has released its own GDPR and CCAP addons which help merchants comply with these new laws while continuing their work on empowering online stores worldwide.

Magento 2 was recently updated by releasing two separate modules that support EU’s General Data Protection Regulation (GDPR) and California Consumer Privacy Act of 2018 (CCPA). These changes were intended for all business owners across the globe who sell goods from any country they want to ship them from as well as handle personal information collected about customers. Merchants need to make sure they are compliant when conducting business within or outside Europe - not only during transactions but

5. Offer free shipping on orders over $100 or more

Free shipping is an excellent way to incentivize customers. It can be contingent on a minimum purchase or, if you have the time and ability, set up as a cart price rule which will automatically apply when specific conditions are met. If both coincide for one order, whichever configuration setting takes precedence over the other should always win out in this case so that there aren’t any discrepancies with your inventory control system.

Everyone loves free shipping. And even though it seems like you are sacrificing too much of your monthly revenue to provide this convenience, you really don’t have to. Magento Commerce can have you covered with its free shipping function that only takes a few steps to achieve.

6. Allow shoppers to save items in their cart or wish list while browsing other products

Wish lists are collections of products you put in your cart to buy later. It’s a really easy way for customers to keep things they’re interested in and then go back whenever is convenient or necessary, like when they have money or need clothes.

Magento Commerce offers a shopping cart feature, as you can expect. With an intuitive creative process that requires zero coding skills and experience, this feature will help customers easily grasp what products they have chosen and how many. You can also allow visitors to your Magento fashion store to customize the number of purchased items, add or remove them according to their needs.

7. Create an email marketing campaign that includes exclusive offers and discounts only available via email newsletters

An email marketing campaign is when you send out emails to one or more customers or potential customers. An effective email marketing campaign will get recipients to take action, interact with your business and help you increase the number of leads and your revenue in the fashion e-commerce industry.

One of the great advantages of email marketing is that nowadays, virtually everybody uses email. You can gain potential customers by including exclusive offer links and discounts that they can only access using the email newsletters. Therefore, you are always guaranteed some kind of response to your campaign. To effectively run and manage an extensive email, there are several tools you can use for the job such as Mailchimp, Campaign Monitor, etc.

Building a good website is one of the first steps to building your brand. That is why you should never take the process lightly. We hope our 7 tips can help ease you into this seemingly monumental task and create an appealing website for your customers.


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Jimmy Hung

Jimmy Hung

Free Software Enthusiast


JAMStack Development
Progressive Web App
Cloud Architecture
Magento 2

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